{"product_id":"sony-fe-50mm-f-1-8-prime-lens","title":"Sony FE 50mm f\/1.8 Prime Lens","description":"\u003cdiv id=\"shopify-section-template--22866091769910__tabs_content_Qn6GEy\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"section section-tabs-content section-template--22866091769910__tabs_content_Qn6GEy section--padding page-width page-width--fixed color-scheme-1\" data-id=\"template--22866091769910__tabs_content_Qn6GEy\"\u003e\n\u003cdiv class=\"flex flex-col md:flex-row\"\u003e\n\u003cdiv class=\"tabs__panel\"\u003e\n\u003cdiv class=\"tabs__content\" id=\"tab-tab_tWTgLn\" aria-labelledby=\"tab_tWTgLn\" data-index=\"0\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"page__content rte text-subtext\"\u003e\n\u003cp\u003ePortrait photographers and street creators looking for a lightweight lens that excels when the sun goes down and often struggle with bulky gear. Built specifically for full-frame E-mount mirrorless systems, the \u003cstrong\u003eSony FE 50mm f\/1.8 Prime Lens\u003c\/strong\u003e offers a natural perspective that mirrors the human eye, making it an ideal companion for candid street scenes or dim indoor family gatherings. \u003c\/p\u003e\n\u003cp\u003eIts broad aperture range runs from a fast f\/1.8 down to f\/22, giving you the flexibility to isolate your subject with a shallow depth of field for popping portraits, or stop down for deeper sharpness when the scene demands it. Weighing next to nothing at just 186g, it balances beautifully on your camera body for active, all-day carrying.  \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eDouble-Gauss Optical Design\u003c\/li\u003e\n\u003cli\u003eDC Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"shopify-section-template--22866091769910__tabs_content_Qn6GEy\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"section section-tabs-content section-template--22866091769910__tabs_content_Qn6GEy section--padding page-width page-width--fixed color-scheme-1\" data-id=\"template--22866091769910__tabs_content_Qn6GEy\"\u003e\n\u003cdiv class=\"flex flex-col md:flex-row\"\u003e\n\u003cdiv class=\"tabs__panel\"\u003e\n\u003cdiv class=\"tabs__content\" id=\"tab-tab_dxmmTe\" aria-labelledby=\"tab_dxmmTe\" data-index=\"1\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003ch2 class=\"visually-hidden\"\u003eSony FE 50mm f\/1.8 Prime Lens – Features\u003c\/h2\u003e\n\u003cdiv class=\"page__content rte text-subtext\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003ch3\u003eSmall, light, bright: A Great Normal Prime\u003c\/h3\u003e\n\u003cp\u003eA simple, bright, and lightweight normal prime, the Sony FE 50mm f\/1.8 is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions, as well as offers, increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterised by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eDouble-Gauss Optical Design\u003c\/li\u003e\n\u003cli\u003eDC Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMobile and manageable for active shooting\u003c\/strong\u003e - Matched with a Sony α7 series body this lens provides outstanding handling and mobility in a compact full-frame system. Lens weight is only 186 g.\u003cbr\u003e\u003cstrong\u003eLifelike detail, texture and graduation\u003c\/strong\u003e - An updated double-gauss optical configuration with an aspherical element minimises spherical aberration and coma for high image quality right out to the image periphery.\u003cbr\u003e\u003cstrong\u003eDreamy large-aperture prime lens bokeh \u003c\/strong\u003e- A large f\/1.8 maximum aperture and 7-blade circular aperture work together to create beautiful background bokeh that can make subjects stand out in deep, dimensional images.\u003cbr\u003e\u003cstrong\u003eShoot at night or in dimly lit interiors\u003c\/strong\u003e - An f\/1.8 maximum aperture makes it easier to shoot clear night or indoor shots. Combined with in-body image stabilisation you can even shoot handheld without boosting ISO.\u003cbr\u003e\u003cstrong\u003eA lens you can depend on\u003c\/strong\u003e - A metal mount adds a sophisticated feel as well as solid durability.\u003c\/p\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cdiv id=\"shopify-section-template--22866091769910__tabs_content_Qn6GEy\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"section section-tabs-content section-template--22866091769910__tabs_content_Qn6GEy section--padding page-width page-width--fixed color-scheme-1\" data-id=\"template--22866091769910__tabs_content_Qn6GEy\"\u003e\n\u003cdiv class=\"flex flex-col md:flex-row\"\u003e\n\u003cdiv class=\"tabs__panel\"\u003e\n\u003cdiv class=\"tabs__content\" id=\"tab-tab_A7YpxG\" aria-labelledby=\"tab_A7YpxG\" data-index=\"2\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003ch2 class=\"visually-hidden\"\u003eSony FE 50mm f\/1.8 Prime Lens – What's In The Box\u003c\/h2\u003e\n\u003cdiv class=\"page__content rte text-subtext\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 50mm f\/1.8 Prime Lens\u003c\/li\u003e\n\u003cli\u003eALC-SH146 Lens Hood\u003c\/li\u003e\n\u003cli\u003eALC-F49S 49mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLimited 2-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable class=\"specTable\" data-selenium=\"specTable\"\u003e\n\u003ctbody data-selenium=\"specBody\"\u003e\n\u003ctr\u003e\n\u003cth class=\"specHeader Header\" colspan=\"2\" data-selenium=\"specHeader\"\u003ePerformance\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eFocal Length\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e50mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eAperture\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eMaximum: f\/1.8\u003cbr\u003eMinimum: f\/22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eCamera Mount Type\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eFormat Compatibility\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e35mm Film \/ Full-Frame Digital Sensor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eAngle of View\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e47°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e1.48' (45 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eMagnification\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e0.14x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eMaximum Reproduction Ratio\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e1:7.14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eElements\/Groups\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e6 \/ 5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eDiaphragm Blades\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e7, Rounded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable class=\"specTable\" data-selenium=\"specTable\"\u003e\n\u003ctbody data-selenium=\"specBody\"\u003e\n\u003ctr\u003e\n\u003cth class=\"specHeader Header\" colspan=\"2\" data-selenium=\"specHeader\"\u003eFeatures\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eImage Stabilization\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eAutofocus\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eTripod Collar\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable class=\"specTable\" data-selenium=\"specTable\"\u003e\n\u003ctbody data-selenium=\"specBody\"\u003e\n\u003ctr\u003e\n\u003cth class=\"specHeader Header\" colspan=\"2\" data-selenium=\"specHeader\"\u003ePhysical\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eFilter Thread\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eFront: 49 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eDimensions (DxL)\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003eApprox. 2.70 x 2.34\" (68.6 x 59.5 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"specTopic fs18\" data-selenium=\"specTopic\"\u003eWeight\u003c\/td\u003e\n\u003ctd class=\"specDetail fs18\" data-selenium=\"specDetail\"\u003e6.56 oz (186 g)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":67972728127670,"sku":"PHT307262","price":2999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1043\/1926\/files\/sony-fe-50mm-f-1-8-prime-lens-3_eca7ac44-0d19-4c3c-a10a-77c0d8c307b6.jpg?v=1793442547","url":"https:\/\/newworld.co.za\/products\/sony-fe-50mm-f-1-8-prime-lens","provider":"New World","version":"1.0","type":"link"}