{"product_id":"lg-oled65b66la-oled-4k-smart-ai-tv-65","title":"LG OLED55B66LA OLED 4K Smart AI TV - 55\"","description":"\u003ch1 class=\"cmp-text\"\u003e55 inch LG OLED AI B6 4K Smart TV 2026\u003c\/h1\u003e\n\u003cdiv class=\"c-wrapper ST0003 aem-GridColumn aem-GridColumn--default--12  type-section-title align-center margin-bottom bg-black\"\u003e\n\u003cdiv class=\"component width-1600\"\u003e\n\u003cdiv class=\"cmp-container align-container\"\u003e\n\u003cdiv class=\"c-text-contents\" id=\"\"\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-80 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-27ec45d2a2\" data-default-title=\"How does LG OLED B6 deliver superior picture quality?\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eHow does LG OLED B6 deliver superior picture quality? \u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eLG OLED B6 delivers stunning 4K picture quality with pixel-level precision, ensuring Perfect Black across all lighting conditions and Perfect Color certified for 100% Color Volume and Fidelity. \u003c\/p\u003e\n\u003cp\u003eWith alpha 8 AI Processor 4K Gen3, it sharpens 4K details and vibrant colors and optimizes sound for an exceptional viewing experience. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-wrapper ST0003 aem-GridColumn aem-GridColumn--default--12  type-section-title align-center margin-bottom bg-black\"\u003e\n\u003cdiv class=\"component width-1600\"\u003e\n\u003cdiv class=\"cmp-container align-container\"\u003e\n\u003cdiv class=\"c-text-contents\" id=\"\"\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003ePerfect Black \u0026amp; Perfect Color\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-c4aa880485\" data-default-title=\"Perfect Black and Perfect Color in any light, always\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003ePerfect Black and Perfect Color in any light, always\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Color, delivering deeper contrast, enhanced brightness, and vivid, accurate color. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003ealpha 8 AI Processor 4K Gen3\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-685f865bcb\" data-default-title=\"Advanced AI engine with X5.0 faster NPU performance\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eAdvanced AI engine with X5.0 faster NPU performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eOur next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid color.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAI HDR Remastering\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-ce2107b4b5\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eUpgrade every frame to HDR quality\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-20 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eAI automatically optimizes color, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003cdiv class=\"title c-text-contents__headline\"\u003e\n\u003cdiv class=\"cmp-title font-w-light-56 font-m-light-28\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eJust press the AI button and get answers to any question\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy\"\u003e\n\u003cdiv class=\"cmp-text font-w-normal-24 font-m-normal-16\"\u003e\n\u003cp\u003eEven while watching, ask Google Gemini anything you're curious about and immediately get answers to your questions.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAI Magic Remote\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-69806406be\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eEasily navigate and point like an air mouse to enjoy AI Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eUltra-smooth and tear-free gameplay\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-42799982a1\" data-default-title=\"Experience 4K 120Hz with G-SYNC and AMD FreeSync compatibility\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eExperience 4K 120Hz with G-SYNC and AMD FreeSync compatibility\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eAt 120Hz, action remains clearer and more fluid across every game. G-SYNC Compatible and AMD FreeSync Premium keep motion steady and tear-free, while VRR and low input lag help every move feel responsive, delivering a reliable edge in play.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eBluetooth Ultra Low Latency\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-be5791522f\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"banner-heroimage-7b15ff44ba\"\u003eWorld's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eLG Gallery+\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-ed4fa51053\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eStyle your space with a variety of content to choose from\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eLG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eMy Photos\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-f177f05f89\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"banner-heroimage-a3c8a28f89\"\u003eEasily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAuto Brightness Control\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-501bd968e5\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-2\"\u003eOptimal brightness in any light\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eMotion Sensor\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-43aeb6d6f3\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-3\"\u003eResponsive to your presence\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eSmart Connectivity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-154358b1a6\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"banner-heroimage-0c98b1b437\"\u003eHome Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-0b3f0da6be\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-1\"\u003eDolby Vision \u0026amp; FILMMAKER Ambient MODE\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-40c4a3ad6e\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-2\"\u003eDolby Atmos\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":67655689699510,"sku":"VIS2011833","price":16999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1043\/1926\/files\/OLEDB66.00.png?v=1792178709","url":"https:\/\/newworld.co.za\/products\/lg-oled65b66la-oled-4k-smart-ai-tv-65","provider":"New World","version":"1.0","type":"link"}