{"product_id":"lg-oled55c66la-afb-oled-smart-tv-55","title":"LG OLED55C66LA.AFB OLED Smart TV - 55\"","description":"\u003ch1 class=\"cmp-text\"\u003e55 inch LG OLED evo AI C6 4K Smart TV 2026\u003c\/h1\u003e\n\u003cdiv class=\"c-wrapper ST0003 aem-GridColumn aem-GridColumn--default--12  type-template-title align-center margin-top bg-black\"\u003e\n\u003cdiv class=\"component width-1440\"\u003e\n\u003cdiv class=\"cmp-container align-container\"\u003e\n\u003cdiv class=\"c-text-contents\" id=\"\"\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-80 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-665bb1ee42\" data-default-title=\"How does LG OLED evo C6 deliver superior picture quality?\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eHow does LG OLED evo C6 deliver superior picture quality?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eStep into the next generation of OLED with the LG OLED evo C6. Brightness Booster enhances every frame with increased brightness, while the alpha 11 AI Processor 4K Gen3 ensures refined detail and precision. Enjoy brighter visuals, anchored by Perfect Black that maintains depth across all lighting conditions and Perfect Color certified for 100% Color Volume and Fidelity. OLED evo C6—designed to deliver consistent, high-quality picture performance in most viewing conditions, bright or dark.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-wrapper ST0003 aem-GridColumn aem-GridColumn--default--12  type-template-title align-center margin-top bg-black\"\u003e\n\u003cdiv class=\"component width-1600\"\u003e\n\u003cdiv class=\"cmp-container align-container\"\u003e\n\u003cdiv class=\"c-text-contents\" id=\"\"\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eBrightness Booster\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-80 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-03418dd71b\" data-default-title=\"Brighter visuals with Brightness Booster\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eBrighter visuals with Brightness Booster\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003ealpha 11 AI Processor Gen3’s new Light Boosting Algorithm delivers brighter highlights and improved detail.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003ePerfect Black \u0026amp; Perfect Color\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-1f24fb1bc4\" data-default-title=\"Perfect Black and Perfect Color in any light, always\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003ePerfect Black and Perfect Color in any light, always\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Color, delivering deeper contrast, enhanced brightness, and vivid, accurate color. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003elpha 11 AI Processor 4K Gen3 with Dual AI Engine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-a26bfa6fc5\" data-default-title=\"Ultimate 4K picture quality with LG’s most advanced alpha 11 AI Processor with Dual AI Engine\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eUltimate 4K picture quality with LG’s most advanced alpha 11 AI Processor with Dual AI Engine\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003ealpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cdiv class=\"title c-text-contents__headline\"\u003e\n\u003cdiv class=\"cmp-title font-w-light-56 font-m-light-28\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eust press the AI button and get answers to any question\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy\"\u003e\n\u003cdiv class=\"cmp-text font-w-normal-24 font-m-normal-16\"\u003e\n\u003cp\u003eEven while watching, ask Google Gemini anything you're curious about and immediately get answers to your questions.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAI Magic Remote\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-8740a96f29\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eEasily navigate and point like an air mouse to enjoy AI Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eUltra-smooth and tear-free gameplay\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-cbb626eb3e\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003ePlay in 4K 165Hz with G-Sync and AMD FreeSync compatible\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eUp to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eGame Dashboard \u0026amp; Optimizer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-2e19d160d9\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\" id=\"banner-heroimage-2eef7f95c5\"\u003eEasily fine-tune game settings to suit your play style\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eCustomize your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimizer to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimize every game session with ease.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eLG Gallery+\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-137fdf906e\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eStyle your space with a variety of content to choose from\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eLG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eMotion Sensor\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-semibold-40 font-m-semibold-26\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-e97348928e\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-3\"\u003eResponsive to your presence\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAuto Brightness Control\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-semibold-40 font-m-semibold-26\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-245d67e449\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-2\"\u003eOptimal brightness in any light\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eGallery Mode\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-semibold-40 font-m-semibold-26\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-0e16cb1b8f\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"title-st7-1-contents-1\"\u003eSwitch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-semibold-40 font-m-semibold-26\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-52795596aa\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\" id=\"title-st7-1-contents-1\"\u003eDolby Vision \u0026amp; FILMMAKER Ambient MODE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cdiv class=\"title title c-text-contents__headline title-width  font-w-semibold-40 font-m-semibold-26\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-4beb17e29f\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\" id=\"title-st7-1-contents-2\"\u003eDolby Atmos\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy font-w-normal-24 font-m-normal-16\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":67614181195958,"sku":"VIS2011790","price":24999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1043\/1926\/files\/OLEDC66.png?v=1791627000","url":"https:\/\/newworld.co.za\/products\/lg-oled55c66la-afb-oled-smart-tv-55","provider":"New World","version":"1.0","type":"link"}