{"product_id":"lg-98nu850b6lb-nano-4k-ai-smart-tv-98","title":"LG 98NU850B6LB NANO 4K AI Smart TV - 98\"","description":"\u003ch1 class=\"cmp-text\"\u003e98 inch LG NANO 4K UHD AI NU85 Smart TV 2026\u003c\/h1\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-80 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-48159baa4f\" data-default-title=\"How does LG NANO 4K UHD elevate clarity and detail?\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eHow does LG NANO 4K UHD elevate clarity and detail?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eLG NANO 4K UHD is made to reveal rich detail in every scene. Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content in sharper, better quality.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eNano Detail Enhancer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-f9617f954c\" data-default-title=\"Refines contrast for more lifelike depth\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eRefines contrast for more lifelike depth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003ePowered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eHDR10 Pro\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-3b383d2130\" data-default-title=\"Vivid details, deeper contrast in every scene\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eVivid details, deeper contrast in every scene\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eOur HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003ealpha 8 AI Processor 4K Gen3\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-24c8cbf746\" data-default-title=\"Advanced AI engine with X5.0 faster NPU performance\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eAdvanced AI engine with X5.0 faster NPU performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eOur next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid color.\u003c\/p\u003e\n\u003cdiv class=\"title c-text-contents__headline\"\u003e\n\u003cdiv class=\"cmp-title font-w-light-56 font-m-light-28\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eAdvanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy\"\u003e\n\u003cdiv class=\"cmp-text font-w-normal-24 font-m-normal-16\"\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAI Magic Remote\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-3ba0289e55\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eEasily navigate and point like an air mouse to enjoy AI Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text\"\u003e\n\u003cp\u003eUltimate Gameplay\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-9978a8c346\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003ePlay to win with smooth 144Hz performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eExperience ultra-fast gaming with 144Hz, AMD FreeSync Premium, and VRR. With a high refresh rate and the first-ever BT ULL-certified controller, enjoy smooth gaming that makes playing more enjoyable.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow\"\u003e\u003cspan class=\"font-w-normal-24 font-m-normal-16\"\u003eBluetooth Ultra Low Latency\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline\"\u003e\n\u003cdiv class=\"cmp-title font-w-light-56 font-m-light-28\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eWorld's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy\"\u003e\n\u003cdiv class=\"cmp-text font-w-normal-24 font-m-normal-16\"\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eFILMMAKER MODE\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-4bd268682c\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\" id=\"banner-heroimage-ba1bc15069\"\u003eWatch movies as the director intended\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eFilmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":67581763682486,"sku":"VIS2011827","price":49999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1043\/1926\/files\/98NU850.00.png?v=1791147434","url":"https:\/\/newworld.co.za\/products\/lg-98nu850b6lb-nano-4k-ai-smart-tv-98","provider":"New World","version":"1.0","type":"link"}