{"product_id":"lg-65nu850b6la-nano-4k-uhd-ai-smart-tv-65-copy","title":"LG 55NU850B6LA NANO 4K UHD AI Smart TV - 55\"","description":"\u003ch1 class=\"cmp-text\"\u003e55 inch LG NANO 4K UHD AI NU85 Smart TV 2026\u003c\/h1\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-80 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-48159baa4f\" data-default-title=\"How does LG NANO 4K UHD elevate clarity and detail?\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eHow does LG NANO 4K UHD elevate clarity and detail?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eLG NANO 4K UHD is made to reveal rich detail in every scene. Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content in sharper, better quality.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eNano Detail Enhancer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-f9617f954c\" data-default-title=\"Refines contrast for more lifelike depth\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eRefines contrast for more lifelike depth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003ePowered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eHDR10 Pro\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-3b383d2130\" data-default-title=\"Vivid details, deeper contrast in every scene\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eVivid details, deeper contrast in every scene\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eOur HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.\u003c\/p\u003e\n\u003cdiv class=\"text c-text-contents__eyebrow font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003ealpha 7 AI Processor 4K Gen9\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-399bcb608d\" data-default-title=\"Upgraded for smarter, more powerful processing\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eUpgraded for smarter, more powerful processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eDriven by enhanced GPU and CPU power, the alpha 7 AI Processor performs nano-scale image optimization to deliver 4K clarity with improved caontrast and three-dimensional depth.\u003c\/p\u003e\n\u003cdiv class=\"title c-text-contents__headline\"\u003e\n\u003cdiv class=\"cmp-title font-w-light-56 font-m-light-28\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eJust press the AI button and get answers to any question\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text c-text-contents__bodycopy\"\u003e\n\u003cdiv class=\"cmp-text font-w-normal-24 font-m-normal-16\"\u003e\n\u003cp\u003eEven while watching, ask Google Gemini anything you're curious about and immediately get answers to your questions.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eAI Magic Remote\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-06940e29f7\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\"\u003eEasily navigate and point like an air mouse to enjoy AI Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eSmart Connectivity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-0944f3850f\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\" id=\"banner-heroimage-36dfd07041\"\u003eHome Hub,  your all-in-one smart home platform\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across supported smart ecosystems.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eUltimate Gameplay\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-e4e394973e\" data-default-title=\"\"\u003e\n\u003ch2 class=\"cmp-title__text\"\u003eGame to win with smooth performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-name font-w-semibold-24 font-m-semibold-18\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__interviewee-info font-w-normal-16 font-m-normal-14\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eHave a great gaming experience with up to 60Hz VRR. With the first-ever BT ULL-certified controller paired with fast refresh rate, every gaming moment becomes more enjoyable.\u003c\/p\u003e\n\u003cdiv class=\"c-text-contents__eyebrow font-w-normal-20 font-m-normal-14 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-24\"\u003e\n\u003cp\u003eFILMMAKER MODE\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"title c-text-contents__headline title-width\"\u003e\n\u003cdiv class=\"title  font-w-light-56 font-m-light-28\"\u003e\n\u003cdiv class=\"cmp-title\" id=\"title-4bd268682c\" data-default-title=\"\"\u003e\n\u003ch3 class=\"cmp-title__text\" id=\"banner-heroimage-ba1bc15069\"\u003eWatch movies as the director intended\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-text-contents__bodycopy font-w-normal-16 font-m-normal-16 title-width\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cdiv class=\"cmp-text font-m-normal-16 font-w-normal-20\"\u003e\n\u003cp\u003eFilmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":67581366534326,"sku":"VIS2011825","price":7999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1043\/1926\/files\/NU850.00_ce4364e0-222f-4ce1-b864-62f3284883d2.png?v=1791142286","url":"https:\/\/newworld.co.za\/products\/lg-65nu850b6la-nano-4k-uhd-ai-smart-tv-65-copy","provider":"New World","version":"1.0","type":"link"}